Following another “challenging” year, it’s fair to say that everyone is heading into 2022 with the hope for a better year ahead.

January is the month of optimism, and increasingly, this includes consumers looking to either try a vegan diet, or making a conscious decision to eat less red meat.

However, this doesn’t mean they necessarily want to eat salad! The key is to switch to meat free options that still deliver flavour, comfort and a little bit of January joy! And where better to start than a high quality plant based burger?

To celebrate Veganuary we have a terrific deal for you to enjoy 25% off* the award winning Unconventional Burger, giving you the chance to make extra margin while delivering the number one plant based burger to your customers. 

Midland Chilled Foods are the UK distributor for Unconventional Burger, which was named Number 1 by consumers across Europe as the best plant based burger. You can read more about the award from abillion.com here. The Unconventional brand is owned and manufactured by our sister company, Granarolo. 

In addition, we are launching our brand new Unconventional Chickenless Fillets. Ideal for replacing traditional chicken in hot and cold dishes, these Unconventional Chickenless Fillets are incredibly versatile and will give you another option to please your customers.

With one in three consumers stopping, or reducing their meat consumption, this is an opportunity you can’t afford to miss.

In addition to the Unconventional Burger and Chickenless Fillets, we’ve selected a range of our favourite meat free products, all made by Midland Foods. Choose from sweet and savoury pastries, and our dairy free milk alternatives, made by our sister company Granarolo. 

As we like to say – 

Eat Well. Eat Plant Based.

Get in touch to discover how Midland Foods can help you maximise the vegan revolution this January.

*Note – Maximum of five boxes, valid until 31.01.22. For bulk deals, please talk to the team.